No Plagiarism!waV62rkDGKPS0OejCQqoposted on PENANA 第二十九章【離間計】8964 copyright protection18PENANAWlB2RtsZii 維尼
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【一】初戰8964 copyright protection18PENANACurhu5av6x 維尼
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週一早上,創意部例行晨會。張逸中神色自若,一邊啜著黑咖啡,一邊聽著Frankie逐條解說新的「提案流程表」。8964 copyright protection18PENANApTUEoNeFVO 維尼
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每一條都像針——制度化的針,直刺創意人引以為傲的自由與直覺神經。8964 copyright protection18PENANA1yhFLg4AK2 維尼
22Please respect copyright.PENANAfMgpCHYR6d
8964 copyright protection18PENANA4vdFm2UW8x 維尼
「為減少錯誤及修改次數,每個廣告campaign提案需由創意、企劃與業務三部門簽核才能向客戶提案。」8964 copyright protection18PENANA7RxdXmaX5m 維尼
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「創意必須依照策略數據資料作為支持點,並且必須可回溯檢討。」8964 copyright protection18PENANAPdzQ6U0rUc 維尼
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「創意主管需為每項預算風險與轉換效益預估做說明。」8964 copyright protection18PENANApTtJtp9uZA 維尼
22Please respect copyright.PENANAqGjfQ5CNwH
8964 copyright protection18PENANA1rnXNffgA2 維尼
逸中聽這些教條般的規定,嘴角微揚,眼神卻如利刃掃過室內的每張臉。8964 copyright protection18PENANASvafMdKqu9 維尼
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他知道,Frankie想把行銷ROI理論套用在創意的方法根本行不通,只是在扼殺創意。但現在不是反擊時候,而是分化時候。8964 copyright protection18PENANAoGc4RAiWDf 維尼
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在場參加會議的人,個個表情都有些冷漠抗拒。8964 copyright protection18PENANAxDGTQmi5Jz 維尼
22Please respect copyright.PENANA9lRzFBfFG5
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他暗自圈起部內的三個名字——Elaine、Gary、Ken。8964 copyright protection18PENANAEeFGvhkqPG 維尼
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這三人是創意部中最有才氣的新星,也最年輕,對未來充滿渴望與焦慮。只要輕輕一推,他們會成為他手中最鋒利的刀。8964 copyright protection18PENANA4UXWwyVqzO 維尼
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【二】分化開始8964 copyright protection18PENANAKMIRiM21dl 維尼
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「今天晚上我請大家一起吃飯,我想聽聽各位對創意部新規則的看法。」8964 copyright protection18PENANAX0tqfFE3qO 維尼
傍晚,張逸中用不常見的溫柔語氣,對大家宣布。8964 copyright protection18PENANAWodJmC7jeQ 維尼
22Please respect copyright.PENANAslLycm6xFy
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當晚,大夥吃完飯後找了一家在公司附近的小酒吧圍坐閒聊。8964 copyright protection18PENANACxV15lyG9R 維尼
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Elaine是創意組長,也是文案(copywriter),長髮、瘦削,作品風格帶點歐洲電影的疏離與張力,個性卻內斂溫和,喝了酒後臉紅紅的看著張逸中。8964 copyright protection18PENANAr961f1KYev 維尼
22Please respect copyright.PENANAEqQPny6Ctq
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「Ricky(張逸中),今天早上在會議中宣布的內容真令人難以接受。」Elaine張著那雙大眼睛委屈的說。8964 copyright protection18PENANAn8lkQ72lWC 維尼
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張逸中笑笑,不疾不徐地說:「Frankie這套制度,會毀了我們所有人的直覺。他不是不懂創意,只是不信。這很危險。」8964 copyright protection18PENANATpH96JNx1I 維尼
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Elaine看著他,語氣諷刺:「他這是要在我們的創意區做結界?」8964 copyright protection18PENANAxF5P0bQf4m 維尼
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Gary端著酒杯邊晃邊說:「如果按照副總的做法,那提案時間最少要延長一倍吧,但客戶能等嗎?還是說要加我們一倍的工資?」說完還翻了個白眼。8964 copyright protection18PENANA99ctU68csV 維尼
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Ken也挖苦接著說:「又是個光有理想不顧現實的傢伙。」8964 copyright protection18PENANA0cPsEhXy4D 維尼
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逸中笑了,那笑容藏著心思:「他有他的理由,我們也有我們的答案。」8964 copyright protection18PENANA3PixVZoVDM 維尼
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那晚過後,創意部的情緒開始搖擺不定。8964 copyright protection18PENANA0ARgNYHrPy 維尼
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【三】外援登場8964 copyright protection18PENANADhAjXL2TZa 維尼
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週三上午,Frankie召開內部會議,介紹一位「外部策略顧問」:渡邊藤雄,來自日本第一大廣告集團電通,曾任「森永製菓」策略顧問,主攻品牌分眾策略與新通路開發。8964 copyright protection18PENANAuhnr6CrXkV 維尼
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渡邊是個看似紳士實則銳利的人,黑色西裝、髮絲梳的一絲不苟,說著一口流利的中英夾雜中文,帶著日式禮貌與日本男人特有的剛性氣場。8964 copyright protection18PENANA3FUFddi8PT 維尼
22Please respect copyright.PENANAPB4nuL9P9F
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「我不是來做決定的,只是來幫忙建一套可衡量、可執行的品牌轉型架構。」他微笑,但聲音極具壓迫力。8964 copyright protection18PENANAdNKtw7Rb8M 維尼
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「你們的創意,真的非常精彩,但若要說服董事會信任長期投資,那還要更有效率的表現。」8964 copyright protection18PENANAYWpfq7gSyx 維尼
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渡邊的到來並非偶然,早先電通廣告就看中越洋廣告在台灣的成績,有意投資越洋廣告作為合夥公司,雙雙也談了些日子,這次渡邊也負責這次合作觀察和初步談判的角色。8964 copyright protection18PENANAIdlTMr85LL 維尼
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張逸中在會議中依然保持沉默,直到散會時,他低聲對Frankie說了一句:「看來你真的很認真在搞事。」8964 copyright protection18PENANA5Gccbh5wCF 維尼
22Please respect copyright.PENANAGh1vEB0cKq
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Frankie一笑置之:「我只是對預算負責,而你,是對結果負責。」8964 copyright protection18PENANAzgRBAuaohs 維尼
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【四】韻芝的搖擺8964 copyright protection18PENANA2dXhUe2ZyV 維尼
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「你覺得那個渡邊怎麼樣?」那天晚上,逸中與韻芝在飯店見面,他問。8964 copyright protection18PENANA7JOd5pnZTm 維尼
22Please respect copyright.PENANAUhtcQ0jMZL
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「專業、有條理,說話也有邏輯……我其實挺欣賞他的。」韻芝語帶遲疑。8964 copyright protection18PENANAbcjMiwlcIJ 維尼
22Please respect copyright.PENANAyUrUhaaEJL
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「你是欣賞她,還是欣賞Frankie?」8964 copyright protection18PENANAiyPu2aPKJX 維尼
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「你在說什麼?」8964 copyright protection18PENANADwnFZxgFci 維尼
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「你變了,韻芝。以前你最討厭那種『一板一眼』的傢伙。現在你連他的語調都在模仿。」8964 copyright protection18PENANALSgEJB6eS2 維尼
22Please respect copyright.PENANAG5FplDV5ck
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他靠近她,眼神慢慢轉暗:「妳是不是忘了,妳當初為什麼選擇我?」8964 copyright protection18PENANAFGTcFGCecL 維尼
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他的指尖輕輕滑過她手背,再往上。8964 copyright protection18PENANAuEq6ZktX5i 維尼
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韻芝呼吸一滯:「不要在這裡……」8964 copyright protection18PENANAz8Ihc16BjF 維尼
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「你怕什麼?」他咬住她耳垂低語,「妳知道的,只有我,懂妳的身體。」8964 copyright protection18PENANAQSbzVZAux9 維尼
22Please respect copyright.PENANAYUFjELekhA
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那晚,他在飯店的沙發上重新「奪回」她。情慾如潮水,將她吞噬。她一邊哭,一邊抱住他。8964 copyright protection18PENANAQucLd9iipd 維尼
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她有點恨他,卻離不開他。8964 copyright protection18PENANAno99rirBiE 維尼
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【五】反制行動8964 copyright protection18PENANA2Bn8Lt01hH 維尼
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兩天後,張逸中以Elaine為首,成立了「品牌創意發想特案小組」,以試辦名義繞開Frankie的流程,直接提交Pitch素材給客戶。8964 copyright protection18PENANAz147KyVTub 維尼
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之前張逸中曾經把想法提案給總經理阮家和,他默許這行動:「創意若真能創造聲量,也不是壞事。」,他知道創意部要收服之前就要先放一放,最終再來看成果。8964 copyright protection18PENANAu8AVDhXaq2 維尼
Frankie見狀,只淡淡回一句:「走得快,不代表走得遠。」8964 copyright protection18PENANAUm2hJtihQp 維尼
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但私下,他已開始佈局第二階段反擊。他知道張逸中會用「人心」作武器,那他,就用「制度」把他困死。8964 copyright protection18PENANA7XuIxkWLMf 維尼
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【六】潛伏與破口8964 copyright protection18PENANASbtblmhg9Q 維尼
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某日深夜,Elaine悄悄站在張逸中辦公桌旁,看著他修改提案。8964 copyright protection18PENANAWhynoehnw0 維尼
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「張總監……你不怕嗎?這樣搞,會不會讓公司內部更亂?」8964 copyright protection18PENANADgkoizDPBj 維尼
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「怕什麼?」他抬起頭,語氣近乎柔情,「怕為了自由去冒險嗎?」8964 copyright protection18PENANAeWkHVdrekY 維尼
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她怔怔地看著他,那一刻,彷彿有什麼東西正在瓦解。8964 copyright protection18PENANAinVRScJT4e 維尼
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但她不知道,這一切不過是張逸中計畫的一部分。8964 copyright protection18PENANAlzSdvSoRhf 維尼
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而她的搖擺,就是Frankie正在等待的「破口」。但是Frankie等得到嗎?8964 copyright protection18PENANA3td43Aa6Op 維尼
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因為風暴,才正要掀起。8964 copyright protection18PENANAjiKlgPMiE6 維尼
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——(第二十九章 完)——8964 copyright protection18PENANAbbpRbGhd1H 維尼
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